Wonkette

Since it launched in January 2004, Wonkette has become compulsory reading for Washington, D.C. insiders, political junkies, and a new generation which responds more to humor than the traditional journalistic obsession with process. Wonkette is to political weblogs as Jon Stewart’s Daily Show has been to the political shows on television. USA Today describes the title as a “sensation” in Washington, DC. Slate’s media critic says it’s “sadistic”–but then confesses he’s addicted.

Readership. Wonkette continues to grow rapidly. As of November, 2005, it attracted in excess of 2.7 million pageviews per month.

Units. In addition to standard advertising units, Wonkette is open to discussions on other sponsored content packages, ranging from site takeovers to custom contests. You can view an example here. Email to advertising@gawker.com to discuss.

Graphic Ads - CPM Pricing.**

• 720 x 90 IMU - (Top banner, above site logo) - $8 CPM
• 300 x 250 IMU - (Rectangle, within editorial, between 4th and 5th posts) - $10 CPM
• 160 x 600 IMU - (Skyscraper, right sidebar) - $8 CPM
• 160 x 160 IMU - (Button, right sidebar) - $6 CPM

Discounts are available for first time advertisers and larger buys/longer runs.

** CPM stands for “cost per thousand impressions” so for example having your ad appear 500,000 times on Gawker at a CPM rate of $4 would cost $2,000 (500,000 impressions x $4 / 1000).

Package Deals. Gawker Media publishes a series of niche upscale online media titles: Gawker Tech includes Gizmodo (gadgets), Lifehacker (technology), Kotaku (computer games) and Jalopnik (cars) and Gawker Buzz includes Gawker (Manhattan media), Defamer (LA celebrity), Wonkette (DC politics), Screenhead (entertainment), Sploid (tabloid news) and Deadspin (sports). Discounts are available for advertising across more than one title.

Text Links. You can buy a text link immediately by visiting Adbrite

Payment. Our minimum purchase of $2000 is payable by check or wire transfer prior to running your advertisement. Contact advertising@gawker.com to arrange.

Visit our Media Kit for More Information. For more information on the Gawker Media network of blogs, please visit our online media kit.