Title: Across America
Theme: "Alone in the booth. . . Why take the risk?"
Bush: Shown with Laura on front porch in Anytown, America.
People: In the spirit of We Report, You Decide, this ad informs voters about the candidates' records. When Bush's accomplishments are checked off, people are shown in color: "Strong leadership to protect America. . . tax relief. . . healthcare. . . Social Security." Then Kerry's record is crossed off, next to images of people in black and white, flickering into the white background: "Higher taxes. . . government-run healthcare. . . reckless defense cuts."
Message: Kerry will make you disappear.
Bush-Cheney '04 Launches New Television Advertisement, "The Choice" [GeorgeWBush.com]