Today's WSJ has an article titled "CEOs That Rock."

We've retitled it "5 Reasons To Stay Away from Boomer Men, And That Includes Your Father."

1.) The garage bands of the mid-1970s have moved into boardrooms, some of which are now filled with people who as kids dreamed of being the next Hendrix, Page or Townshend -- and who today still have the same dreams.

2.) "No matter how much money you make or what you do, everybody wants to be Keith Richards," says Charlie Mangano, the 52-year-old rhythm guitarist in the Rolling Bones, a Rolling Stones cover band. By day, he is a consultant to financial-information Web site and the former director of marketing and communications at Deutsche Bank Asset Management.

3.) "It's like my secret double life," says Bruce Meyer, 45, a litigator who plays lead guitar in two cover bands. "I go from being a corporate lawyer to standing ankle-deep in beer and playing Kiss songs."

4.) Taylor Guitars considers baby boomers "the core of the business," says Jonathan Forstot, director of marketing. Buyers over 35 account for 75% of the company's customers, while buyers over 50 account for a third of all sales -- a fact that isn't lost in its advertising. One recent print ad reads, "It's a lot less stressful when your wife and your groupie are the same person."

5.) Hank Goldsmith, a 43-year-old partner in the litigation department at Proskauer Rose LLP, actually tried to make it as a musician in the mid-1980s. Today, he's content to play bass in Newspaper Taxis, a Beatles tribute band. (His previous venture: Abbey Roadkill.) He sees parallels between lawyering and rocking. "Every litigator is a performer, anyway," he says. "You want to capture the room and you want to close big."

CEOs That Rock [WSJ]

[Tony Snow's Band Beats Workin']


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