With Obamacare open enrollment moving right along -- and so successful that even John Boehner is keeping his Obamacare -- the Illinois ACA exchange, Get Covered Illinois, is running a nifty new ad to inform you that there actually are some no-cost alternatives to having health coverage, like the "Luck Health Plan." It has no premiums, no deductibles, and only one small down side: no coverage.


But if you're really lucky, you won't get sick or have an accident, so maybe it's worth a try.

It's even got a website. Best gag there: the "plan benefits" link goes to a fake "error" page with the note, "Luck is not a health plan. Get a real health plan at Get Govered Illinois," and a link to the real thing.

It's a pretty good campaign, and should be targeted as a sequel to that ad with the creepy Uncle Sam looking at your ladyparts. Don't like having insurance? Try nothing -- what could go wrong? At the very worst, all you'd need to do is die quickly.

[Luck Plan via HuffPo]

Doktor Zoom

Doktor Zoom's real name is Marty Kelley, and he lives in the wilds of Boise, Idaho. He is not a medical doctor, but does have a real PhD in Rhetoric. You should definitely donate some money to this little mommyblog where he has finally found acceptance and cat pictures. He is on maternity leave until 2033. Here is his Twitter, also. His quest to avoid prolixity is not going so great.

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