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How Will 'Orwellian' Hero Pollster Frank Luntz 'Luntz-Up' Sportsball?

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You Got LuntzedGOP pollster Frank Luntz is the kind of hired gun political hack who can, with a straight face, say stuff like: "To be 'Orwellian' is to speak with absolute clarity, to be succinct, to explain what the event is, to talk about what triggers something happening… and to do so without any pejorative whatsoever."


This is why we have crusty old white people worth little more than their next Social Security check and whatever that Fred Thompson reverse mortgage paid out who are pissed off about the “death tax,” which is actually a marginal transfer tax levied on the portion of estates that exceeds $5.34 million.

Well, Frank Luntz is done with all of that political stuff for a while because he wants to be a sportsball pundit.

According to the announcement, Luntz will primarily contribute to the network's nightly flagship program "Fox Sports Live." He'll also get to show off his speciality as host a segment called "Sound Off," which will feature taped focus groups covering a wide range of sports issues.

"It may surprise people, but sports are my passion, and I love the excitement and intensity on and off the field," Luntz said in the press release. "There is a right way and a wrong way to communicate to viewers, fans and players, and I plan to bring analysis and accountability to the language of sports and those who play them."

As if fans haven’t suffered enough. The athletic chattering class already features the likes of Mitch Albom, Rick Reilly, Skip Bayless and Mike Lupica. They make Peggy Noonan and Richard Cohen look like mental giants.

Frank Luntz once branded pro-logging legislation as the “Healthy Forests Initiative.” What havoc will he wreak by Luntzing up the language of sport? Let’s speculate wildly.

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