Kerry: "As the Next President of These Thirty-or-So United States. . . "
- Kerry speaks directly to the camera in his ads, in what [Tad] Devine said is an effort to help the candidate pass a certain "threshold" with voters. He "will look and sound very much like a president of the United States," said Devine, whose consulting firm, with partners Bob Shrum and Mike Donilon, is producing the spots.