It actually sounds like they were drunk during the gaggle:
Q. Have you got a travel update for us?
MR. McCLELLAN: Yes, but what is it? Monday, October 11th, he'll make remarks at a Hobbs, New Mexico Rally, then a remarks at a Coors for Senate Luncheon in Denver, Colorado.
Q. Name of the candidate?
MR. McCLELLAN: Coors.
Q. Spell it.
MR. McCLELLAN: You've ever heard it, C-o-o-r-s?
Q. Never drunk it. (Laughter.)
MR. McCLELLAN: Okay, that's on the record. I'm going to go back and check that.
Q. No, I don't believe you.