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"Web pundits like Markos Moulitsas of the Daily Kos and Josh Marshall of Talking Points Memo score high likability ratings with certain population segments, but their awareness numbers, which are more important than appeal, E-Poll notes, are barely on the radar screen. The same is largely true of elite newspaper columnists like Thomas Friedman, Maureen Dowd, Robert Novak, E.J. Dionne and Holman Jenkins." [ Forbes ]