THEY'LL HAVE TO GIVE THE MAGAZINE COVER BACK TO JAY LENO: "In Touch Weekly's gamble on Sarah Palin didn't pay off. The magazine paid $100,000 for a cover story on the former Alaska governor and her daughter, Bristol, for the current issue. But, despite Palin's huge book sales and TV ratings, sources said In Touch sold about 500,000 copies on newsstands, about half the number it sold a few weeks ago with the late Brittany Murphy on the cover." Got it, Sarah? You'll have to DIE if you want to keep that price quote so high. [NY Post]