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NRA's Dana Loesch Got Paid A Million Dollars To Make Videos Watched By A Thousand People Each

Guns

We've been covering the grifting, self-dealing, back-biting, and civil waaaaarrrrrrr at the NRA quite a lot lately. This is because we love it when bad things happen to bad people. But sometimes good things happen to bad people. Like NRA spokeswoman Dana Loesch.

Earlier in the week, when Five Dollar Feminist was researching whichever NRA post she was researching -- there were a lot okay?! -- she asked me how many individual ("unique," AND YOU ARE!) readers come to Wonkette every month, so she could compare it to this quote from wherever:

But Ackerman [McQueen, the NRA's ad agency, which is taking $40 million from the NRA per year] declined even to provide the N.R.A. with internal statistics on NRATV's viewership. A review of data from Comscore, which tracks web traffic, suggests why that might be: The NRATV site had just 49,000 unique visitors in January, and less traffic in March than Oklahoman.com, the website of Ackerman's hometown newspaper.

YIIIIIIKES, I said. Wonkette's unique readers -- which are at a record low since Facebook continued boning us and also you all got depressed by Bill Barr's interpretive dance about the Mueller Report -- were 459,000 in January, down from a much nicer average of 800-900k. But I wouldn't make too much of it, I said: Doubtless all NRA-TV's viewers were watching them at Youtube. When will I learn to stop being so fair?


Here's the top of NRA-TV's youtube page. See if you can figure out what NRA ad agency Ackerman McQueen (AMc) is getting paid all the pieces of silver to deliver:

Here's Oliver North's contribution, for which he is being paid [ACKERMAN AND NORTH REFUSE TO SAY]:

And here's Dana Loesch. According to The Trace, in at least one year, she earned almost ONE MILLION, and that is dollars, not cents.

We didn't leave off any high-ranking ones. These are all the videos NRA-TV shows for her.


For comparison, here's Wonkette's top 10 stories over the past week -- again, this is with very depressed readership (YOU! You're depressed!) -- and we're not really that big of a website:

And people have to READ ours, sounding out the words and everything!

Let's say that Dana Loesch commands top dollar CPMs (cost per thousand ads shown). Let's say she gets a thirty dollar CPM. (Wonkette's were less than a dollar when we finally pulled the plug on ads. Once again: THANK YOU!) Her highest earning video would have made $231 -- before Youtube takes its cut.

But she certainly can see what rakes in the big big GIGANTIC big seven-thousand-views: Yelling at women of color. Don't think she hasn't noticed!

Now, of course Ackerman McQueen isn't charging the NRA $40 million per year just to run NRA-TV. They also have to pay for Wayne LaPierre's suits.

So's you don't think I'm hiding their big guns, the tippy-top video on the NRA's Youtube channel does have more than 137,000 views -- in seven months, and it autoplays.

Their most popular videos -- which get a lot of "earned media" -- have gotten some millions of videos over several years.

Not Dana Loesch's though :(

Dana Loesch once spearheaded the boycott of Wonkette that led to the then-owner selling it to me, so thank you Dana Loesch.

Turnabout is sort of fair play.

Give Wonkette $40 million a year, DO IT, NOW!

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Rebecca Schoenkopf

Rebecca Schoenkopf is the owner, publisher, and editrix of Wonkette. She is a nice lady, SHUT UP YUH HUH. She is very tired with this fucking nonsense all of the time, and it would be terrific if you sent money to keep this bitch afloat. She is on maternity leave until 2033.

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How do you do, fellow libs? We come together tonight to cheer and clap and cry and laugh, with our leader, Elizabeth Warren, and her fellow nice people Jay Inslee (the gold standard in climate action), Beto O'Rourke (excellent on being a good ally mostly), Cory Booker (best corny love hippie but also Wall Street, it's weird), Julian Castro (I don't know, people are super into him despite his creepy twinness and his too much pomade), Amy Klobuchar (bad bitch), Bill de Blasio ( ... ), John Delaney (???), and Tim Ryan and Tulsi Gabbard.

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We know, the thing we said in our headline is a thing you can say every day, but it's really intense today, maybe because Donald Trump is now filled with fear of the inescapable reality that millions of Americans who have not read the Mueller Report are going to see Robert Mueller testify on live TV on July 17, and Donald Trump will be exposed. Maybe the Big Mac vending machine next to his golden toilet is on the fritz and he hasn't had gotten to eat a Big Mac on the poop chair since last night. Maybe he's just a weak and sad person, a collection of shithole cells God meant to throw in the garbage, but accidentally implanted in Mary Trump's turkey incubator. We imagine that'd lead to a pretty constant state of anxiety and ennui.

Whatever it is, he's totally fucked right now. We were going to write a nice post about Trump's batshit interview on Fox Business with Maria Bartiromo, but we were busy, and by the time we got to it, he had performed so many batshit feats that we're just going to stick them all in this one post.

Let's start with the fight he's trying to wage with US soccer star Megan Rapinoe, who in a now-viral video stated that she has no fuckin' interest in going to the White House to meet that idiot. He got into a quarrel with her on Twitter ... or at least with a Twitter account that didn't belong to her. It's now been replaced, in order that the adult president may shit-tweet at the soccer superstar who hurt his feelings, but Splinter grabbed the original:

The rant continued:

Right. And Megan Rapinoe just said win or lose, she has no interest in meeting your crusty ass, because no decent American would consider that an honor.

Besides, she has already been to the White House to meet a legitimately elected president:

By the by, the owner of the incorrect Megan Rapinoe account saw Trump's whining and told him to grow a dick and set it on fire:

Ya burnt!

But as we said, it was a whole day of batshit from Trump, so let's continue.

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