Google Would Like To Trademark The Word 'Glass' Because They Don't Control Enough Of The World Yet
A few months back, King Ltd., maker of the creepily addictive Candy Crush, trademarked the word "candy" and we mocked them mercilessly. (They've since abandoned that attempt to trademark.) Apparently Google wasn't paying attention to the power of Internet mockery and has decided to take a go at trademarking the word "glass." It isn't going well.
Google, which has successfully trademarked the term “Google Glass,” submitted an application last year for a trademark on just the single word “Glass,” displayed with the same futuristic font used in its marketing campaign. But the U.S. Patent and Trademark Office is holding up the company’s bid.
Man, even the "futuristic font" is douchey.