The killjoys at the National Highway Traffic Safety Administration have unveiled their largest anti-drunk driving campaign ever, kicking it off with a sure-to-be-effective ad campaign:

The advertisements, in English and Spanish, show men being pulled over as they sit chest-deep in beer, wine or liquor with cocktail olives floating in it.

The ad's original concept called for a duet on "Whiskey In The Jar" featuring Mel Gibson and Patrick Kennedy. Shoot for the stars, settle for the subway, I guess.

The chief executive at Mothers Against Drunk Driving, Chuck Hurley, approved of the television campaign.

The chief executive at Mothers Against Drunk Driving, Chuck Hurley?

To be introduced in press conferences later this afternoon: the new editor of Ms. Magazine, Frank Gorman; the new president of the NAACP, J. Brooks Whiteface IV; and the new head of Hamas, Irving Steinbloom.

Highway Safety Agency Unveils New Campaign Against Drunken Driving [NYT]