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SullivanSt's avatar

Yeah, I'm sure the Romney campaign are currently in a state of mostly trying to convince themselves they can replicate their late surges from ad blitzes in primary states. They can't, for three main reasons. First, their primary ad blitzes were overwhelmingly negative, and they worked because votes didn't really know Mitt's opponents - Newt was the only one who'd previously been nationally known, and even he'd spent a long time out of the spotlight; the President, on the other hand, is someone about whom people have already made up their minds. Second, Mitt had orders of magnitude more money than his opponents and was able to completely dominate the airwaves; Barack has lots of campaign money too and is able to come much closer to matching expenditures. Third, viewer fatigue - I'm a political junkie in NY and even I am sick of the political ads (fuck you very much, Linda McMahon); I'd hate to think what it's like in, say, Ohio - I suspect by now it's almost impossible to produce an ad that any significant number of people are going to pay attention to in swing states.

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fuflans's avatar

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