NPR Wine
Sure, someone tells you NPR
is going to produce wine and the first thing you think is, "But they've been bellyaching for years!" Ha-ha. Get with the program, folks, this is all about the branding, not the moaning and groaning, which we are sure will continue a pace.
NPR's deal with Champignon d'Auvergne to produce a high-quality brie is still pending.
NPR Extends Its Brand, Adding Wine to Tote Bag [NY Times]
NPR Vintage Collection [SignatureWines.com]