What do you do when you're trying to run for president but you're bland and nobody will buy your book? Release a "trailer" video for it to scare old people into thinking you're going to fly huge screaming jets personally into their insecurities. Broaden it to include all of humanity, even though you're a powerless former governor nobody cares about. And then juxtapose this with clips of yourself going to the National Press Club one time, when people noticed you were there. "This Summer: Brute Competence Rides In an Elevator. White Guys Are Back, and They're Gonna Save the Day."
But kinda mean to that courage-challenged guy in the video.
The all-important question is whether the scooter crowd will find the physical strength to stand.