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September 11th, 2001 was a day that forever changed the course of history. It started a war we are still waging (Afghanistan), created new government departments (DHS, ICE), gave the government wide authorizations to violate privacy (Patriot Act), and created the security theater we all perform every time we want to go on a flight. (Because somehow a 16 ounce bottle of shampoo is bad, but two eight ounce bottles next to each other is cool. It's just science!) And as each year has passed, we've seen the anniversary of 9/11 cravenly used as a political tool, mostly by Republicans.

There is no better example of this than Trump's personal lawyer, former mayor of New York City and Nosferatu-looking fuckmouth: Rudy Giuliani.


As America somberly remembered the day, Giuliani decided to post this video to Twitter:

Seems someone told Giuliani that the 18th anniversary is the "blue one" (maybe his cousin/first wife), and he decided that meant he should "Blue Lives Matter" the fuck out of it.

There's plenty to examine from this commercial, for instance the obviously conservative strawman idea of what police brutality or a dreaded "Antifa" protest looks like. The weird flashback method used to convey the history of the police officer about to violate the protesters' First Amendment right to protest by burning the US flag, as asserted by Texas v. Johnson and this very liberal Supreme Court justice:

The commercial's Michael Bay-style flashbacks are scored by a haunting rendition of "America, The Beautiful," used to justify the officer's decision to put his face shield down and extend his baton with a "snikt" usually only found in X-Men movies, and they include:

  • The police officer getting his badge pinned.
  • The officer as a soldier saluting a flag draped casket.
  • The officer, we assume, as a teen, standing for the anthem in a high school football game.
  • The officer, we assume, as child, watching the 9/11 attacks on TV.

The video ends with abruptly with the words "This We'll Defend," without revealing the source or organization that produced it. This seemed weird, but a little research revealed it as a ad from 2018 by a t-shirt apparel company called "Grunt Style." Here is the original with the tag at the end:

While Grunt Style says it was "intended to be our commercial in the Big Game (you know the one)," there is no record it was ever under consideration at all. In fact, the company admits it was never "denied or rejected by anyone" and says "it was our own decision to not run it," because "in the end we just couldn't take the big money risk," despite putting a misleading title on the video,

Seems being a shill for military chic apparel was too embarrassing for Rudy Giuliani, but he couldn't help reusing a forgotten piece of propaganda to communicate his message. That's on brand for a guy who's used 9/11 to smear Hillary Clinton and Barack Obama, excuse Islamophobia in the guise of patriotism, and run an unsuccessful presidential bid in 2008.

Giuliani's co-opting of 9/11 for his own purposes was summarized best by a current presidential frontrunner in 2008:


Giuliani (a noun) should fuck off (a verb) for every 9/11 anniversary (covered!) from now to eternity.

As someone who served during that time, served in the manufactured Iraq war Giuliani and the GOP used 9/11 to excuse in 2003, please stop using OUR sacrifice for your fascist fantasies or as shields you'll discard as soon as inconvenient (like you did the 9/11 first responders). We are not your tokens and you do not get to trademark patriotism.

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Michael Mora

Pop Culture observer & Comics fan. Amateur Movie Reviewer. Political Freelance Writer @wonkette. Marine, Husband & Dad. Opinions are mine only.

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