So here's one way to really win the Lady Demographic: On a South African holiday celebrating women's achievements, Bic, the maker of writing utensils, ran a Facebook post with the empowering message, "Think like a man." Maybe they should have been even more empowering and changed the slogan to "Think like a male ad executive thinks an empowered woman might think. And show some cleavage, babe." It's almost as brilliant a marketing fail as that time the Goldman Sachs gave
I grew up watching my dad slowly come to the realization that the jobs he felt obligated to do around the house were really best left to qualified professionals, and then married a man who couldn't even put IKEA furniture together, so I had no background in tool use. I just got tired of using butter knives to tighten screws and ruining my rolling pin by using it to hammer nails into things, so I got tools and figured out how to use them...and the more stuff I fixed, the more confidence I gained. YouTube videos helped with the trickier stuff, and my beloved is a super-handy engineer, so he gives me advice when I'm stuck.
My sister mostly learned on her own too, but her wife's father taught her about bigger power tools...and now she refinishes and builds furniture for her wife to paint and decorate. Their finished projects are sometimes unbearably twee, but they're certainly well made.
Clutch lead holders, lead pointer, leads in several hardnesses and artgum eraser or GTFO.
Yeah, old school here, with the all of the above plus T-square, drafting board, drafting scales (several), 30/60 and 45 deg. triangles, precise compass, a bunch of protractors, French curve and shape templates (a variety) to prove it. And I know how to use them. (No drafting desk though, dammit, a serious omission and a real PITA. They cost ya'abkach taak'in*.) I find it much easier to design on a sheet of paper than on an LCD screen, although I also do that, too.
If thinking like a man is the reason they make craptacular writing utensils, maybe they should try another strategy. I'd rather use those little golf pencils than a Bic pen.
If you must. But I really need to get out there soon and stare at the car for a while trying to imagine what it's going to look like with new rims and tires.
Nobody can really multi-task... regardless of gender.
I don't care what sex your surgeon is, you don't want him or her watching a basketball game or playing Candy Crush while they perform surgery, for example.
And don't get me started on cell phones and texting while driving.
Did someone say Bruce Jenner?
I thought this was some sort of promo for a Mad Men spinoff. They're almost never as good as the original series.
I grew up watching my dad slowly come to the realization that the jobs he felt obligated to do around the house were really best left to qualified professionals, and then married a man who couldn't even put IKEA furniture together, so I had no background in tool use. I just got tired of using butter knives to tighten screws and ruining my rolling pin by using it to hammer nails into things, so I got tools and figured out how to use them...and the more stuff I fixed, the more confidence I gained. YouTube videos helped with the trickier stuff, and my beloved is a super-handy engineer, so he gives me advice when I'm stuck.
My sister mostly learned on her own too, but her wife's father taught her about bigger power tools...and now she refinishes and builds furniture for her wife to paint and decorate. Their finished projects are sometimes unbearably twee, but they're certainly well made.
I can't believe they would make such a gaffe after putting so much thought into that Bic for Her! product line: http://www.bicworld.com/us/...
Clutch lead holders, lead pointer, leads in several hardnesses and artgum eraser or GTFO.
Yeah, old school here, with the all of the above plus T-square, drafting board, drafting scales (several), 30/60 and 45 deg. triangles, precise compass, a bunch of protractors, French curve and shape templates (a variety) to prove it. And I know how to use them. (No drafting desk though, dammit, a serious omission and a real PITA. They cost ya'abkach taak'in*.) I find it much easier to design on a sheet of paper than on an LCD screen, although I also do that, too.
__________________________________________________________* "much money" (Mayan)
Given that Bic's the company responsible for all the great faux Amazon reviews for the ladies glitter pens, I'm not surprised they greenlit that ad.
Harbor Freight RULES!
If thinking like a man is the reason they make craptacular writing utensils, maybe they should try another strategy. I'd rather use those little golf pencils than a Bic pen.
If you must. But I really need to get out there soon and stare at the car for a while trying to imagine what it's going to look like with new rims and tires.
That's low.
Nobody can really multi-task... regardless of gender.
I don't care what sex your surgeon is, you don't want him or her watching a basketball game or playing Candy Crush while they perform surgery, for example.
And don't get me started on cell phones and texting while driving.
http://www.thethingswesay.c...
How about we just agree to try to aim for the water?
Blackwing 602s and a Mikro sharpener all day, every day.
She can't. She's going on "vacation".
I dunno. "How to Avoid Big Ships" is most excellent as well.