The New York Times reports that, notwithstanding the passing of ABC News anchor Peter Jennings, and the steady slide of other early evening news graybeards into their dotage, that advertisers find evening news viewers an attractive demographic. The reason isn't that they're savvy, well-informed consumers. It is, rather, that they're reliably in the bag:
Information Wants to Be Pleasantly Disoriented
Information Wants to Be Pleasantly…
Information Wants to Be Pleasantly Disoriented
The New York Times reports that, notwithstanding the passing of ABC News anchor Peter Jennings, and the steady slide of other early evening news graybeards into their dotage, that advertisers find evening news viewers an attractive demographic. The reason isn't that they're savvy, well-informed consumers. It is, rather, that they're reliably in the bag: