In today's Pool Report from the First Lady detachment, the Chicago Tribune's Mark Silva fearlessly trails the First Lady through a riot of post-Katrina product placement: She taped a special Biloxi-based edition of "Extreme Makeover," to be aired in December, in which a New Orleans resident whose home was the subject of a pre-Katrina makeover, does some relief work for homeless evacuees. It's part of the show's "Pay It Forward" series--a nice cross-branding touch, that; evidently the treacly Kevin Spacey Haly Joel Osment vehicle will not be permitted a decent burial in the media marketplace. The Sears American Dream Campaign puts in an appearance, distributing "half-million dollars of needed goods," though it's unclear from the report whether this is the same as the Sears "Caravan of Caring," which also gets a mention. (We confess we're curious about the rejected protoype names for this project: Sears' Truckloads of Tenderness? Sears' Buttloads of Benficence?) We'll leave you with this vignette:
WH Pool Report: The Brand Called Laura Edition
WH Pool Report: The Brand Called Laura…
WH Pool Report: The Brand Called Laura Edition
In today's Pool Report from the First Lady detachment, the Chicago Tribune's Mark Silva fearlessly trails the First Lady through a riot of post-Katrina product placement: She taped a special Biloxi-based edition of "Extreme Makeover," to be aired in December, in which a New Orleans resident whose home was the subject of a pre-Katrina makeover, does some relief work for homeless evacuees. It's part of the show's "Pay It Forward" series--a nice cross-branding touch, that; evidently the treacly Kevin Spacey Haly Joel Osment vehicle will not be permitted a decent burial in the media marketplace. The Sears American Dream Campaign puts in an appearance, distributing "half-million dollars of needed goods," though it's unclear from the report whether this is the same as the Sears "Caravan of Caring," which also gets a mention. (We confess we're curious about the rejected protoype names for this project: Sears' Truckloads of Tenderness? Sears' Buttloads of Benficence?) We'll leave you with this vignette: