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That ArtNews story about Swifties getting free entry to museums in Vienna? Apparently some spoilsports were talking about how Vienna was losing an economic benefit by not charging admission. The museums responded in the best way possible:

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While the initiative may have been a temporary hit to museum revenues from entry fees, museum staff told ARTnews there were far more benefits, including merchandise sales, publicity, and greater accessibility to younger visitors.

“We didn’t think about the money or the losing the money at all,” Eisterer said, noting that its entry fees can be very expensive for young people. “It was, for us, important to set like a sign for this concert that had been canceled because of this horrible reason, and to give somehow a bit of hope and say to people, ‘Hey, we know it’s devastating. You can’t go to the concert, but hey, you can enjoy a bit of of art in Vienna, that’s what we can offer you’.”

“It’s helpful for our reputation,” Posch said. “it pays into the reputation of the city of Vienna, being friendly, being generous, being hospitable. And that is worth more, in the end, than not generating these few euros in ticket sales.”

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